Samsung
837

Exterior building of Samsung 837 in NYC
A man and woman standing in a video installation at Samsung 837
A man sitting in the living are space at Samsung 837
A couple looking into a camera that's projected onto the screen at Samsung 837
People at a cafe at Samsung 837
People using phones at Samsung 837
Bartenders at the bar making drinks at Samsung 837
A group of technicians working on AV at Samsung 837
A woman in an AV booth at Samsung 837
People in the stands watching at 3 story screen at Samsung 837

Samsung 837

From innovation to immersion.

Samsung 837 is the brand’s flagship experience center in New York City’s Meatpacking District, created to unite technology, culture, and community through interactive design. The space serves as a hub for creativity, showcasing how digital innovation can connect people in real time.

KRUPITSKY contributed to creative direction and brand identity development, focusing on a balance of sophistication and accessibility. The work transformed the environment and its events into immersive expressions of design, culture, and connection, reinforcing Samsung’s vision of technology as a human experience.

Credits

Samsung

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