Beyond
the Court

Beyond The Court landing page containing even details mocked up on monitor

Brandon Ingram x Jonas Never

Future mural from first Beyond The Court even with Brandon Ingram and Jonas Never
Site plan for first Beyond The Court even with Brandon Ingram and Jonas Never
Table with succulents and almost finished mural of Brandon Ingram mural in background
Brandon Ingram and Jonas Never painting on mural at Beyond The Court event
People at event painting on mural together
Brandon Ingram signing a row of white shoes at Beyond The Court event
Brandon Ingram and Jonas Never being interviewed on stage with mural behind them
Branded moving gif of couple at Beyond The Court event with basketballs
Branded moving gif of DJ at Beyond The Court event with basketball and paint spray
Branded moving gif of girls and man at Beyond The Court event with basketballs
Branded moving gif of Delta flight attendant and man at Beyond The Court event with basketball and paint spray
Finished mural from Beyond The Court even on the street in California

Jordan Clarkson x Chris Stamp

Chris Stamp clothing on hanger at Beyond The Court event
Site plan for second Beyond The Court even with Jordan Clarkson and Chris Stamp
People filling out raffle in shape of airplanes at Beyond The Court event
Los Angeles Lakers fans waiting in line outside of Beyond The Court event with Delta flight attendant
Jordan Clarkson and Chris Stamp selecting clothes at Beyond The Court event
Branded moving gif of couple at Beyond The Court event against white brick wall
Branded moving gif of couple at Beyond The Court event against white brick wall
Branded moving gif of couple at Beyond The Court event against white brick wall

Beyond the Court

From the court to the clouds.

Beyond the Court is a collaboration between the Los Angeles Lakers and Delta Air Lines that brings legendary events to life. The partnership celebrates excellence on and off the court, turning travel and sport into a shared experience of pride and performance.

KRUPITSKY led creative direction and experiential design, merging iconic branding with immersive storytelling. The work elevates fan engagement through bold visuals and interactive experiences that capture the spirit of teamwork, ambition, and connection.

CREDITS
Delta Air Lines
Los Angeles Lakers
MKG

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