Shaq
Jersey

People playing pool and watching someone put a song on a jukebox
People playing with a jukebox to win free music
People pointing at a TV with the ad for Shaq on it
Look for Shaq. Play for Stacks. Lottery scratched off
People pointing at a jukebox having just won free music

Shaq Jersey

From the lottery to the bar.

Shaquille O’Neal returned to his home state to bring the excitement of the New Jersey Lottery to local bars across the state. Through an interactive AMI jukebox experience, guests could play, win, and unlock free music while chasing Shaq-sized prizes.

KRUPITSKY led creative direction, campaign design, and visual storytelling. The work combined bold energy, local pride, and Shaq’s larger-than-life charisma to create a vibrant and memorable brand experience that connected with fans and bar patrons across New Jersey.

Credits

New Jersey Lottery
AMI Entertainment
Hero Digital Network

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