Kiehl's
Men

Kiehl’s Men

From barbershop to botanical.

Kiehl’s men’s sections come to life through hand-drawn illustrations that merge classic shaving culture, rugged masculinity, and bold botanical design. Each element is crafted to honor tradition while bringing a sense of vibrancy and refinement to the brand’s in-store experience.

KRUPITSKY led illustration and art direction, creating visuals that balance detail and restraint. The work bridges heritage and sophistication, capturing the essence of modern grooming with a timeless, human touch.